Industry Issues, 17 September, Katie Baggs and Chris French
This was the first session of the festival and the organisers, Katie and Chris, drew in a big and varied crowd of designers, creatives, and students.
The room mapped out all of the challenges facing the service design industry but the focus was largely around one burning issue: why is service design so misunderstood? How best can we describe it and, importantly, how can we get senior leaders to understand its value?