workshop

How to push the boundaries of service design methods - A Festival Story from Policy Lab.

How to push the boundaries of service design methods - A Festival Story from Policy Lab.

We ran a series of three ‘next practice’ events showing participants how we’ve been taking user-centred design to the next level for policymaking by combining it with film ethnography, speculative design and data science.

What's service branding, and why do we need it? - A Festival Story from Wolff Olins.

What's service branding, and why do we need it? - A Festival Story from Wolff Olins.

Anyone familiar with service design will know that traditional thinking says that services need to be optimised - but we worry that this obsession with optimisation is resulting in uniformity and uninspiring service experiences. So we posed the question: How can we avoid homogenous experiences where every service looks and feels the same…?

The future, imagined by service designers - A Festival Story from London College of Communication.

The future, imagined by service designers - A Festival Story from London College of Communication.

Service Design Futures was an evening curated by the Service Design Innovation students at London College of Communication (LCC). The theme of the night called for guests to consider the prospect of future scenarios, speculative design and how service design might address those new concerns, all the while thinking about how service design as a practice might evolve over time.

How to research on the move - A Festival Story from STBY.

How to research on the move - A Festival Story from STBY.

Following the biggest Service Design Fringe Festival to date, we're sharing the highlights of our talks and workshops with the global community, so everybody can join in discussions around our industry. In the first of a series of short stories, STBY, an agency specialising in design research, write about this year's festival workshop, learning how to use film and photography to document the user journey.