About the session

In this interactive session, we will discuss how service design can contribute to business models that promote more responsible consumption. We will illustrate the limitations of product-based ecodesign in a world of spiralling consumption. Can combining product and services reduce the environmental footprint of businesses who predominantly sell 'stuff'? We will propose ways in which traditional service design approaches can be developed to identify where consumer desires are in conflict with planetary needs and design solutions that are not only benign, but positive for the environment.

Key learnings

• Current methods to assess the environmental impact of design

• Potential environmental benefits of coupling products and service

• Methods to identify the trade-offs between people's desires and planetary boundaries.

• Approaches to support positive environmental decisions within a design process

About the speaker

PDR is a world leading design consultancy and applied research centre. We have a unique approach, blending leading, high quality research activity alongside award winning, proven and highly experienced consultancy practice. For over two decades this perspective and the culture, knowledge and capabilities we have built around it have generated world leading results and outcomes for the companies and organisations we work with.

This session has sold out but you can still book your day pass for Friday 25.10. You will be asked to pick 5 sessions of your choice for the day.